NAMING
When I start branding I brain storm for many different name and here are some of the name:
Campaign Title:
Gifty/ MTG: more than a gift/ Walla shay: nothing/ Think gift/ GWB: giving without boundaries/ Giving Earth / Gift to earth
Giving without waste which I choose for my campaign
LOGO
I started branding by creating different kinds of logos for each name and here are my logos:
Hadiaty+Gifty:
MTG: More Than a Gift:
Walla shay: Nothing
Gift Revolution:
Changing Giving:
GWB: Giving without boundaries
SYMBOL:
Hand / recycling leaves
Tagline:
Changing Giving
3. STYLE (LOOK AND FEEL)
I choose two elements to show giving without waste on my logo, which are the hand and the recycling leaves and I want it to look simple that’s why I choose simple symbols. Also my logo shows giving with caring about the environment and earth that’s why I choose the green and blue, because they are the earth colors.
4. TYPOGRAPHY
English: Bell Gothic Std Bold
Arabic: GE SS Unique Light Light
5. COLOR
DESIGN AND DEVELOPMENT (FROM SKETCHES TO FINAL)
1. SKETCHES
2. ELECTRONIC VERSIONS (1-3 STAGES)
3. FINAL VERSION
