Giving Without Waste Brief:
Giving gifts is a huge part of most cultures, but if we look at the items we give as gifts we will see that they are beautiful custom more than beneficial. Because most of these gifts are made from oil and they are not sustainable at all. Also these gifts will increase the amount of waste we have. So do we stop giving gifts to save the environment? No, but we can give more sustainable and environmental friendly gifts and without making any waste. We as designers should change the way people think about gift and we should give them the solutions. Also we should promote that gift can be wasteful and problematic and show them example of creative, meaningful and problem solving gifts such as services and emotions. In addition, when people give gifts they should think of something that will last such as a plant that will grow or a book that people can share and many other things. Furthermore, without having gifts waste we and our friends, family and children will have a better life in a climate friendly lifestyle and that is the best gift we give for us and for others. Also creating our own gifts form recycling materials might be a good idea to reduce waste. Also we should promote that Gifts are not on their physical value, but rather they are on their meaning and emotional value.
We give gifts in many occasions in UAE. We give gifts in Eid, marriage, graduation, sick, new baby and birthday. People waste money and other recourses to give gifts. Sometimes these gifts are useless, so why we give them. This project will show people that they should change the way they give gift and they should understand that gift is not on its physical values but in its emotional and meaning value and how to give gifts that will help to sustain our earth and will last forever.
CONCEPT
This campaign is a campaign that aims to arise awareness about gift giving and how gifts are affecting our environment by increasing the amount of waste we have. I decide to show the giving hand in my logo to show the important of giving and showing the leaves as a recycle symbol to show that we can give without making waste. I choose the green and blue for the logo colors, because they are the earth colors and I want to show that we should save the earth by our giving. The campaign will show how to give meaningful gifts for our friends and family without increasing the amount of waste on earth. Also this campaign will promote the idea of giving nothing physical but emotional. In addition, the campaign will arise the awareness of the emotional meaning of gifts. The campaign will target UAE people on new gift giving since they waste for giving gifts.
Targeted Message:
Aware people about the waste that gifts we give are making and how they can give gifts that will not cause any waste and will last forever. In addition to promoting the real meaning for gift giving not waste making.
Targeted Goals:
The main goal for my campaign is 1) to change peoples’ habit about giving gifts by convincing them to give gifts that will last such as plant, book, or services 2)Also encouraging people to use our meaningful cards to celebrate with their friends and family and show them that these cards are better than any gift they used to give, since cards are the only thing that we keep from most gifts and they can send emotions and we can have our cards on recycled paper or other eco friendly materials . In addition, 3)using our web site to send their emotional gifts without making any waste.
Campaign Action:
First people should know about gifts waste by showing our video and posters and going through our website. After knowing about the problem that gift can cause, we will provide people with the solutions by making an event that will show people solutions on giving gifts and convinces them about it. Also giving them our promotional items that they can give as gifts and they will send a positive reaction about this new gift giving.
Starting from Ead, as we give money to children in Ead, I think that we should make sure that this money is not making more waste on earth by giving little cards with this money greeting and emphasizing that we don’t need to make more waste on earth and how to use this money for what we really need.
